World Cup Hid Brand Logos...Levi's & Heinz Turned It Into Free Marketing
1:33
YouTubeTom Powell Jr
World Cup Hid Brand Logos...Levi's & Heinz Turned It Into Free Marketing
The World Cup covered up logos from brands that didn't pay to sponsor the event — Levi's Stadium signage, Heinz ketchup bottles, all of it taped over. But instead of fading into the background, those brands clapped back. Levi's swapped its TikTok profile pic to a blacked-out logo and ran "Definitely Not Levi's" messaging. Heinz used the ...
3.3K views1 day ago
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