CHICAGO, May 20, 2026 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) and Google today announced an industry-first capability that helps marketers measure YouTube advertising within TransUnion’s ...
There are many reasons that self-reported attribution e.g. asking where did you hear about us, is making a comeback. Firstly, qualitative data overlaid with digital attribution enables you to see so ...
Multi-touch attribution modeling comparing Last-Click, First-Click, Linear, Time-Decay, and Position-Based models on a digital marketing dataset — quantifying how channel credit shifts across ...
Data teams building AI agents keep running into the same failure mode. Questions that require joining structured data with unstructured content, sales figures alongside customer reviews or citation ...
Most law firm marketing leaders already know their tracking is incomplete. The question is usually where to start, and the answer keeps getting deferred because the options feel either too simple to ...
ZTE has introduced its latest smart display, the Free Screen F10, a 27-inch device that combines the functionality of a tablet, portable TV, and cloud computer. The device is now available on Tmall, ...
Annual mobile advertising benchmark reveals consistent ROAS gaps between last-touch and full-journey measurement across thousands of ad networks. PALO ALTO, CA ...
For the first time in the index’s history, the 2026 edition introduces dedicated multi-touch attribution (MTA) leaderboards alongside traditional last-touch rankings. The addition reflects a ...
RSAC 2026 CONFERENCE – San Francisco – Questions about threat actor attribution, including how to do it and why you might want to hold off, are not as straightforward as they may first seem. This gets ...
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