A recently disclosed data breach at Chick-fil-A made headlines for the type of accounts that were targeted. It was reportedly ...

Delta waived a $1,000 fare difference, helping a passenger reach his dying mother—and echoing my own experience years earlier ...

Airline loyalty programs are quietly devaluing miles in 2026, with Flying Blue and Virgin Atlantic seeing cent-per-point ...

Find the best casinos that accept PayPal for deposits and withdrawals. See payout speeds, limits and bonuses at USA PayPal ...

The Best Western sign is familiar to almost any American driver. It means affordable, reliable and no-frills. What it doesn't ...

Whether you love a loyalty discount at the supermarket or frequently forget your loyalty card, loyalty programs (LPs) can be ...

"This was an amazing summer," the theater chain's head of marketing Vikki Neil tells The Hollywood Reporter as it adds a new ...

Guests don’t just want freebies, they want recognition, personalization and an overall great experience as part of their ...

The combination of transactional, value-oriented benefits alongside the soft touch and experience creates "magic," VP of ...

Katie Genter is a digital nomad who has traveled full time since June 2017. She writes and edits stories about points and miles, and loyalty programs, often letting her personal experiences color ...

Loyalty programs need to be more focused on immediate and functional rewards. Between a tougher economy and consumer demand for immediate gratification, research shows reward programs must evolve.

Over the past decade, loyalty has evolved from a peripheral marketing tactic into a central engine for business growth, shaping how companies retain customers, drive repeat spending, and build ...