LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has announced the completion of its latest article for the chemical industry. This blog covers: An ...

Karen Parisi is Senior Vice President of Marketing at CentralReach, the leader in EMR and health tech solutions for the ABA industry. Marketing finally has a seat at the strategic table. Many CEOs now ...

Marketing plans are key factors in the success or failure of most businesses. Correctly deciding where to spend on marketing and monitoring the impact on revenue and profit is easier if a marketing ...

Marketing plans function to provide organization and direction to marketing efforts as a business takes a new service, product or even the business itself live. Depending on the scope of the marketing ...

Marketing has become incredibly complicated: Different methods, different outlets, different ways to accomplish goals… most marketing professionals must be Jacks and Jills of many trades. Why skills ...

Marketing accountability—the ability to measure the marketing organization's contribution to enterprise value—remains a critical issue. A recent study by Forbes CMO and Neustar, "Accelerating Growth ...

Editorial acumen for planning and shaping great content Project management skills for getting it t all done People skills for interfacing with all the different groups Here’s my list of 20 essential ...

Inbound marketing has become increasingly popular in the marketing and advertising world for the last several years, and it’s no surprise why. While traditional outbound ad campaigns attempt to ...

This book from the CIM is primarily aimed at small businesses but, quite frankly, should be compulsory reading for many of the people involved in marketing businesses of all sizes too. It is a ‘how to ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. The modern marketing landscape is evolving. Even for niche tech ...

A marketing representative is the public image of the company for which she works. She advocates for the company during individual sales calls, at promotional events and trade shows and to the general ...

Marketing folk continue to throw brickbats at sales pros. The latest salvo came from BNET's new PR blogger Travis Van, whose post Bad Marketing Follows Bad Sales trots out the traditional complaints.